Microsoft’s Vista Commercials ‘Wow’
Wednesday, February 28th, 2007Microsoft’s new Vista commercials had a marquee slot for their full debut – the 79th Annual Academy Awards. The costly ABC ads were broken up into segments, which the company calls unique. The commercials, referred to as “Wow”, each feature stimulating moments, such as the one where NBA star LeBron James is impressed by a little kid’s basketball moves and says “wow”. The commercials have the power to capture one’s attention, but many had no idea what was being sold. But each commercial ends with “Every so often you experience something so new, so delightfully unexpected, there’s only one word for it”.
Wow. Sunday’s Academy Awards marked the beginning of Microsoft’s extended global marketing campaign, with a goal of delivering 6.6 billion viewings of Vista ads over the next few months. The budget is estimated around $500 Million, though the company has not given details.













