This is ultimately a matter of opinion, but has the new Apple television campaign gone too far? The commercials feature a laid-back, 20-something, casual guy (“I’m a Mac”) and a pudgy, middle-aged man in a suit (“I’m a PC”), conversing as if they were two computers. In one ad, the PC is sneezing - the result of exposure to thousands of viruses - while the Mac stands unafraid, declaring that he doesn’t get sick. The ads, portraying PC users as uptight dorks, come at an interesting time, with Apple’s hyped-up new ability to run Windows. What do you think? Click on the title to add your comments.

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