Roxio Crunch Software
Roxio Crunch is the essential video converter for your Apple TVTM, iPod, and iPhone. It features powerful video conversion technology, so you can take your video anywhere. Batch export will make your life even simpler: converted video will be automatically added to iTunes for syncing. Don’t just convert it, Crunch it!
Read More: AppleInsider's article on Converting movies for Apple TV using Crunch
